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Contents 

PAGE 

The Logical Way to Real Temperance. Andrea Sbarboro 3 

Introduction to First Edition 7 

Consular Letters: 

Rome, Italy. Lloyd C. Griscom, Ambassador 11 

Naples, Italy. C. S. Crowninshield, Consul . 13 

Genoa, Italy. Jas. A. Smith, Consul-General 15 

Palermo, Italy. William Henry Bishop, Consul 17 

Venice, Italy. Edward de Zuccato, British Consul 19 

Florence, Italy. Jerome A. Quay, Consul 21 

Marseilles, France. Horace Lee Washington, Consul-General. . . 23 

Kehl, Germany. Carl W. Smith, Vice-Consul 25, 27 

Vienna, Austria. W. A. Rublee, Consul-General 29 

Madrid, Spain. R. W. Bartlemann, Consul 29 

Seville, Spain. Louis J. Rosenberg, Consul 31 

Tenerifle, Canary Islands. Solomon Berliner, Consul 33 

Algiers, Algeria. James Johnston, Consul 35 

Other Letters: 

Governor J. N. Gillett 9 

Dr. Martin Regensburger 37 

Rev. Dr. C. H. Parkhurst 41 

Rear-Admiral Robley D. Evans 47 

Judge W. W. Morrow 51 

Hon. William R. Wheeler . 53 

Opinions of Notable Foreign Physicians on Wine 39 

Opinions of Clergymen: 

Rev. Dr. Lyman Abbott 43 

Bishop Moreland 43 

Henry Ward Beecher 43 

Cardinal Gibbons . . 45 

Rev. Dr. Cyrus Townsend Brady 45 

Opinions of Army Officers: 

Major-General J. Franklin Bell 49 

Major-General Frederick C. Grant 49 

Major-General A. W. Greely 49 

Opinions of Other Eminent Men: 

Prof. Hugo Munsterberg 52 

Prof. G. Grazzi-Soncini 52 

Arthur Brisbane 52 

Superiority of American Wines 55-59 

Concurrent Resolution by State Legislature Encouraging Viticultural 

Industry 61 

World's Largest Wine Producers in 1908 62 

Comparative Statistics of the Consumption of Wine and Spirits 62, 63 




"LA VINA GRANDE," THE LARGEST GRAPE VINE IN THE WORLD, GROWING IN CARPINTERIA 
VALLEY, ABOUT TEN MILES SOUTH OF SANTA BARBARA, CALIFORNIA. IT WAS 
PLANTED SIXTY-SEVEN YEARS AGO FPOM A CUTTING OF MISSION GRAPES, WHICH 
WERE FIRST INTRODUCED INTO CALIFORNIA, AT SAN DIEGO, IN 1769, BY THE 
FRANCISCAN FATHERS, HEADED BY FATHER JUNIPERO SERRA. ITS MAS- 
SIVE TRUNK IS NINE FEET SEVEN INCHES IN CIRCUMFERENCE, ITS 
BRANCHES COVER A SPACE OF TEN THOUSAND SOUARE FEET, AND 
IT PRODUCED ONE YEAR ABOUT TWELVE TONS OF GRAPES. 



The Logical Way to Real Temperance 



Second Edition. 



OBJECT OF THE SECOND EDITION. 

When I published the first edition of this little book, my sole object was 
that as California was pre-eminently a true grape-growing and wine-making 
country, I desired that the American people become accustomed to the use 
of the health-giving, non-intoxicating beverage of wine at their meals, and 
thus eliminate from our midst the evil of drunkenness. 

PROTECT WHAT IS DESTINED TO BE THE GREATEST 
INDUSTRY OF CALIFORNIA. 

Little did I think, my readers, that six years after I undertook my arduous 
labor, I would be called upon to save from destruction the great vineyards of 
California, which produce just as fine wines as the best made in Europe, the 
destruction of which would remove the only means by which the blessing of 
sobriety could be attained, and that contrary to the advice given the 
American people by the greatest of Americans, Thomas Jefferson, over one 
hundred years ago, taxes on wine have recently been enormously increased 
instead of diminished. 

PROHIBITION HAS TAKEN A STRONG HOLD ON AMERICAN 

PEOPLE. 

It seems that this craze of prohibition has taken such a hold on the 
American people that it is almost impossible to extricate it from our midst. 
It is a mystery from where comes the millions of dollars which are annually 
spent on prohibition. Some say a certain religion is the primal cause. Others 
believe that millionaires are liberally disbursing large sums of money for 
political purposes in order to be protected in their large interests, maintaining 
a large number of well-paid speakers who travel from city to city, from town 
to town, and house to house, and thus induce the easy believing people, espec- 
ially the women, that they are working for a holy cause. 

PROHIBITION DOES NOT PROHIBIT. 

Be this as it may, the fact remains that prohibition has made such strides 
that several states have voted "dry," but experience shows after a trial they 
generally turn again to the "wet" list. This is evidently caused by the fact, 
as quoted by Royal E. Cabell, United States Internal Revenue Commissioner, 
who knows through his office where every drop of whiskey is made and where 



it goes, in the following statement, which was published in the San Francisco 
Chronicle on October 3, 1912: 

"There is more whiskey stored in Kentucky today than ever before, 
notwithstanding that Kentucky is ' dry by law,' " said U. S. Internal 
Revenue Commissioner Royal E. Cabell, yesterday in Collector Muenter's 
office. 

"There are 168,000,000 gallons in bond in Kentucky today," he 
added. 

"It seems that when a territory goes 'dry' the consumption of whiskey 
is increased, while the sale of beer, ale and wines is injured. I have been 
told that the distillers would like to see the whole country go 'dry', as 
that would give them a monopoly of the manufacture of intoxicating 
beverages. 

"It appears in 'dry' territory, whiskey, being of the smallest bulk 
with the greatest alcoholic content, is more easily handled than beer. A 
bottle of whiskey contains many more drinks than a bottle of beer, hence 
the preference." 

PROPER WAY TO REMOVE EVIL OF DRUNKENNESS. 
I will now show you how to obtain sobriety, and how to remove the evil 
of drunkenness from our country in a proper, logical manner, without destroy- 
ing a single blade of grass or without depriving any American citizen of the 
sacred right of personal liberty to eat and drink what is most conducive to his 
health and happiness. 

STRICTLY LIMIT AND REGULATE THE SALOON. 

In the first place, the saloon, which is the source of the evil of intemper- 
ance, should, and can be, so strictly regulated that it would become, where 
the people desire it, just as safe and clean an institution as any other legitimate 
business. 

All saloons, in order to obtain permits to do business, must obtain two 
separate licenses — one from the United States Government, and the other 
from the district in which they do business. Now, any municipality granting 
such license can dictate such restrictions, rules and regulations as they please. 
They should, for instance, regulate the hours of opening and closing; prohibit 
the sale of liquor to drunkards or quasi-drunkards and to minors. No 
gambling or disreputable people should be permitted on the premises. If any 
of these rules be broken, the license should be for the first time, suspended 
say, for ten days; the second time for thirty days, and for the third offense, 
the license should be revoked, and the name of the owner placed on the black- 
list, so that he may never again receive a license to conduct a business which 
he had disgraced. 

REFORM THE DRUNKARD. 

Now, this drunkard, who is disgracing himself and his family, and who has 
given the occasion to the prohibition leaders to cause this great evil of pro- 



hibition, that creates so much trouble, strife and dissension among families in 
the same towns and communities, should and could certainly be reformed. 
For instance, when a person is found on the streets or in public places in an 
intoxicated condition he should be arrested, and instead of being sentenced 
for twenty-four hours, which is a farce, he should be given for the first offense, 
say five or ten days in jail; for the second offense thirty days; and for each 
subsequent offense thirty additional days. Furthermore, in order that the 
honest taxpayer should not by the sweat of his brow pay taxes to maintain a 
drunken sot in jail in idleness, he should be compelled to work, say sweeping 
the streets in cities, or repairing county roads, or do any other work that the 
city officials may require, and if the drunkard has a family depending on him, 
his family should be paid such wages as an ordinary man doing the same work 
would earn. 

These rules may be thought a little harsh, but if they be strictly en- 
forced, in six months there would be no more drunkards in any community 
in this country, and this, as I have said, would be done without destroying 
any property or interfering with personal liberty. On the contrary, it would 
be a great blessing to the drunkard himself, and both he and his family in 
after days would bless the community which had cured him of the evil of 
drunkenness. 

PROHIBITIONISTS NEVER PROPOSED LOGICAL MEANS OF 
REMOVING EVIL OF DRUNKENNESS. 
The prohibition people have never advocated a single, proper, logical or 
reasonable remedy for the removal of drunkenness. Therefore, it is evident 
that the promoters of this great evil of prohibition are not working honestly 
for the removal of drunkards, but simply for political, religious fanaticism, or 
personal gain. If the prohibition people were really honest and in earnest in 
the desire to remove the evil of drunkenness from our country, they could 
logically do so by merely spending one dollar where they now spend a thousand 
dollars, simply to see that the present existing laws which are sufficient for all 
purposes are strictly enforced. They give no thought to the fact that Cali- 
fornia is the true land of the vine, or that here our splendid vineyards through- 
out the State produce nearly fifty million gallons of wine per annum, and that 
if the industry be fostered we could produce in this State just as much wine, of 
just as fine a quality and at as low a price as they do in either France or Italy, 
which countries each produce one billion gallons of wine per annum from which 
they derive the enormous sum of two hundred million dollars. 

GRAND OPPORTUNITY FOR CALIFORNIA. 

The State of California has one-third more territory than the Kingdom 
of Italy. It has the same sun, land and climate, and produces everything to 
the same perfection as Sunny Italy, so that by encouraging the viticultural 
industry we could turn our sheep ranges into beautiful vineyards, create new 
towns and cities, and give employment to many millions of people in a pleasant, 
healthy and remunerative industry, thus making California within a few years 



the most prosperous and richest State in the Union, whilst the proposed 
destruction of the vineyards would remove the very logical means by which 
the evil of drunkenness would be eliminated. 

DRUNKENNESS NEVER CAUSED BY PROPER USE OF WINE. 
I have heard some of these prohibition speakers answer these facts by 
stating that the life of one boy or girl ruined through drunkenness is worth 
more than all the money invested in the wine industry. Very true; but this 
ruin is never caused as I have shown, by the use of wine at meals, and there- 
fore, for the moral as well as the financial interest, the viticultural industry 
should be fostered. 

TELEGRAM RECEIVED FROM AN EMINENT MORAL MAN OF 

NEW YORK. 
Just before going to press, I have received the following telegram from 
one of the greatest, if not the greatest strictly moral ministers of the United 
States, the* well-known Reverend Doctor C. H. Parkhurst, President of the 
Association for the Prevention of Crime, and Pastor of the Madison Square 
Presbyterian Church of New York, who has done so much good for the morals 
of that city. This great man, having visited many times the grape growing 
and wine-producing countries of Europe, knows precisely what he is talking 
about, and he has the courage, even in the face of opposition, which he may 
receive from some of the ministers of the Gospel, who have not seen what 
he has seen, and do not therefore know what he knows, to speak the truth 
in a graceful and forcible logical manner: 

"New York, Oct. 20, 1914. 
"A. Sbarboro, Esq., 

San Francisco. 
"I am amazed at the possible prohibitory action of California touch- 
ing the matter of the manufacture, sale and transportation of wine. 
Such action would be a short-sighted contribution to the cause of sound 
and wholesome temperance. 

"People are going to drink, and they are going to drink something 
that has a measure of stimulus in it, and to let them drink light wines is 
one of the surest means of preventing their drinking heavy whiskey. I 
know that, from having lived in wine-producing countries, where wine is 
freely used by old and young and intoxication exceedingly rare. 

"Tieing a man up too strongly in sumptuary matters, means that in 
course of time he will break his bonds, and the last estate of that man 
will be worse than the first. 

"It is un-American and immoral to dictate to a man what his con- 
duct shall be in matters that are not intrinsically evil. 

(Signed) C. H. Parkhurst." 
This telegram adds one more authentic proof of what I have said, that 
the use of wine is a true means of temperance and perfectly agrees also with 
the memorable words of Thomas Jefferson, hereinafter quoted. 



Introduction to First Edition 



That drunkenness is one of the great evils with which the United States 
is afflicted cannot be denied. 

For over fifty years the good men and women of this country have sought 
a remedy for this curse, but as yet none has been found. 

To remove this great evil, to bring to the American people the blessings 
of sobriety and happiness which prevail in the wine-drinking countries, is 
the object of this book. It suggests a practical remedy that has stood the 
test in Europe and can be applied in the United States. 

Last year I published a book entitled "The Fight for True Temperance" 
which was so favorably received and in such demand that the edition is now 
exhausted. 

During the past year, I have made further investigations of this great 
question throughout Europe and I am now pleased to lay before my readers 
incontrovertible proofs as to the efficacy of the true remedy I suggest, by 
which the evil of drunkenness may be removed from that part of our people 
addicted to the use of strong alcoholic beverages. 

In my travels through the great grape-growing and wine-producing 
countries of Europe, I found that every man, woman and child uses wine 
at meals and the people are free from the evil of drunkenness, whilst in the 
non-wine producing countries the conditions are the very opposite. 

In order that I might convince the American people of these facts, I 
made it my duty, in all the principal cities which I visited, to call on our 
representatives, the American Ambassadors and Consuls, and from them 
obtained official documents which I now offer in this volume to the American 
public. Much of my success in obtaining these important letters was due 
to the kindly introduction supplied me by Governor James N. Gillett, of 
California, which is reproduced on the next page. I also include a number 
of striking letters and opinions from noted clergymen, doctors, judges, editors, 
professors, Army and Navy officers, United States officials and other eminent 
men of our own country. 

To further prove the fact that sobriety prevails only in grape-producing 
countries where wine is within the reach of all classes of people and 
can be obtained in large quantities, of good quality and at low prices, I have 
only to point to England, Scotland and Ireland, where drunkenness exists 
to an alarming extent not alone among the men but also the women. In 
these countries grapes do not grow and as wine is not produced, strong alco- 
holic beverages are used by the people. 

When crossing the English Channel on my way home, I could not help 
thinking I was leaving France, Italy, Spain, Portugal, Switzerland, Belgium, 
Austria, and Germany, containing over 200,000,000 wine drinkers, where 
intemperance is practically unknown, and I was going to the English Nation 
where, with a population of about 40,000,000 people drunkenness is so com- 



mon. Two days after my arrival, in a copy of the London Times, I read that 
during the past year 270,000 people had been arrested for intoxication in the 
streets of London, 120,000 of whom were women! 

What an object lesson this is for our country! 

A hundred years ago one of the greatest men of America, President 
Thomas Jefferson, who had been minister to France and knew the salutary 
effect of wine, remarked: "No nation is drunken where wine is cheap, and 
none sober where dearness of wine substitutes ardent spirits as its common 
beverage." 

Now, in England, grapes will grow only in hot-houses. Therefore, wine 
can never be within the reach of the masses. The United States, on the 
contrary, although it is not generally known, is the land of the vine. Cali- 
fornia can produce wine as fine as that of any country in Europe, and when 
the occasion will demand, in as large quantities as France and Italy. Many 
other states in the Union also produce very excellent wines and will increase 
their production when the existing obstacles to its free distribution are 
removed. 

The American people should carefully read these letters of our consuls 
in the great grape-growing countries of Europe. They are unprejudiced 
testimonials as to the actual conditions that exist. They prove conclusively 
that when our people will have become accustomed to the general use of wine 
at table, the United States will be the largest grape-growing and wine- 
producing nation of the world. Then drunkenness will be reduced to a 
minimum and the same conditions will prevail as in those countries where 
wine is universally used by every family at meals. 




GOVERNOR J. N. GILLETT 



EXECUTIVE OFFICE 
SACRAMENTO 



TO WHOM IT MAY CONCERN:- 

The "bearer of this letter Mr, 
A. SBARBORO, is one of the most prominent citizens of Sun 
Francisco, California, and has for the last ten years "been 
President of the Manufacturers and Producers Association 
of California* 

I can cheerfully commend Mr. Sharboro to any person 
with whom he may come in contact, and any favors extended to 
him will he greatly appreciated hy me. 



Governor of California. 



10 




11 




American Embassy 

Ro M E 



HON. LLOYD C. GRISCOM. Hr> + n>lPr 91 IQCiR 

(American Ambassador at Rome.) UOUODeT C± , ±V\,0. 

Cav. Andrea Sbarbaro , 

Pres. Manufacturers & Producers Association, 
of California, 
Rome. 
Dear Sir; 

In reply to your request for my observations as 
to drunkenness among the people of Italy and of the City 
of Rome in particular, I have pleasure in stating that 
during my residence in Italy, I have seen very few cases 
of drunkenness. 

The people as a whole, are accustomed to drink 
wine at their meals, which perhaps prevents them from 
having a craving for stronger intoxicants. 
I am, Dear Sir, 

Your obedient servant, 




fm > 



12 




13 



AMERICAN CONSULAR SERVICE. 
Naples, Italy. 

October 9, 1908. 

Cav. Andrea Sbarbaro, 

Hotel de Londres, Naples. 

Dear Sir:- 

Replying to your verbal Inquiry of thia 
morning I am happy to be able to tell you that drunken- 
ess is almost unknown here. In this great city of 
600,900 inhabitants one very seldom sees a person the 
worse for drink. Wine is taken freely among all claeaes-: 
most workmen drink from a pint to a quart every day* 
but there is almost no use of strong liquor* 

I have lived nearly eight years m Italy, 
and have„seen very few drunken men during that time. 



Very truly Your's, /-* v 



American Consul. 



14 




15 



S# H7. AMERICAN CONSULAR SERVICE. 

Genoa, Italy, llovembor 4, 1900. 
Cav. Andrea Sbarboro, 

presidente Banca Italo-Americana 

San Francisco, Cal. c/ Hotel Bristol 
Genoa, 
Sir:- 

Ref erring to our very pleasant conversation this 
morning in which you requested an expression of ny opinion 
as to the prevalence of drunkenness in Italy, I do not hesit- 
ate to say that a ten years experience in this country, and 
a careful observation of the habits of the people, has con- 
vinced me that drunkenness is exceedingly rare. So much so 
is this the case that I do not remember to have seen a dozen 
Italians who were obviously. intoxicated during all thr tine 
I have lived in Italy, This condition prevails in spite of 
the fact that the very large majority of Italians habitually 
drink the light wines of the country at their meals. Accustom- 
ed to wine from -very early childhood the Italians use it mode- 
rately as a mildly stimulating "beverage. So:use,d I cannot dis- 
cover that it produces harmful results. 

Ire^fj in. 

Respectfully, 






Consul General . 



16 




17 




AMERICAN CONSULATE, 

hox. william henry bishop. PALERMO, ITALY. December 10" , 1900. 
Mr. Andrea sbarbaro , 

Hotel Trinacria , 
PALERMO* 
Dear Sir: 

Referring to our conversation of this morning, ■ 
I have to say that my experience of many years in Italy and 
southern France , inhere the native wines form a regular part of 
the repasts of the inhabitants , is that dmnkness in these 
countries is of most rase occurrence . The use of such wines 
would seem to fill the need felt "by many for a light stimulating, 
or fortifying , beverage , and not to lead to a craving for al- 
cohol or to other baneful extremes . Here in Sicily , while the 
people no doubt have their faults , it is a pleasure to witness 
their general temperate habits . Even the usual place where 
drinks are publicly sold is most often a pasticceria, caJce-shop, 
or a pleasant cafe, which the most respectable persons , in- 
cluding ladies and children , may freely enter • There are no 
screens put up , there is no concealment of the interior or the 
inmates , for nothing takes place there requiring concealment. 
The drinking saloon in an offensive sense can hardly to be said 
to exist at all. 

I beg to remain , 

Very truly yours, 

Consul. 



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AMERICAN CONSULAR SERVICE. 0/619. 

FLORENCE. ITALY. 

Florence,, December 26th, 1908. 

Cav. Andrea Sbarbaro, 

Hotel Baglioni, 

FLORENCE., 
Dear Sir: 

Replying to your inquiry relating to the per- 
valence of drunkness in Florence, I can say that I 
have seen hut two or three intoxicated men during my 
four year residence here*. 

Wine is in almost universal use "by all classes. 
At the Gambrinus, a popular Caffe', hundreds gather 
in the evenings, men, women, and children, drink the 
light wines and "beer of the country and spend th0 eve- 
nings in a pleasant manner and without disorder, and 
many of the lunch "baskets prepared for the little children 
attending school are provided with a small flask of v/ine. 

yours truly, 




CoriEiil 



22 




23 



AMERICAN CONSULAR SERVICE. 

Marseilles, Fe"bry. 4th, 1909. 



The Grape Growers of California, 

460, Montgomery Street, 
San Francisco, Cal. 



Gentlemen: 

I have received your letter of the 
16th instant, and am of the opinion that you 
would receive information more of the nature 
that you are seeking from one of the wine-growing 
centers of France than from Marseilles, In fact, 
a letter from this point would not at all meet 
your wishes, as Marseilles is a large seaport 
town, with a very mixed population, and the number 
of drinking "bars where strong liquors are sold 
perhaps as much as wine, is a fact that is not 
infrequently commented on» Withowt , hesitation, 
however, I may say that in sections of France 
which I have visited, which are distinctly wine- 
producing sections, the Sight of an intoxicated 
person is infrequent. 



Respectfully : 





C onsnl-General . 



24 




25 



No. 1612 

AMERICAN CONSULAR SERVICE. 

K E H L, Baden, Germany, 

December 19th, 1908. 

Grape ^rowers of California, 

460 Montgomery Street, 

San Franc i s c o, Cal, 

Dear Sir;- 

I am in receipt of your letter of December 1st 

and willingly place at your disposal the results of my 

observation of the wine drinking hat-its of this part of 

Germany 

Lorraine 

As you are aware Alsace is "by far the most im- 

A 

portant wine producing portion of the German Empire, and 
naturally wine is the universal drink of the people. This 
is not so markedly the case in Strassburg, the capital, 
where the population includes very many Germans - therefore 
beer&rinkers - as well as the native Alsacians. Even in 
Strassburg however wine may be described as the daily drink 
of the people; even the poorest house has its cask of red 
wine in the cellar. I have no statistics at hand, but 
I c&n say that drunkenness is here a 'rare offense. 

Outside of this city +h© consumption of beer 



26 





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is trifling and wine and is the invariable accompaniment 
of the midday and evening meals. The wine flack in 
quite as familiar a feature of the table in Alsace- 
Lorraine as the v/ater bottle is in the United States. 
At hotels and boarding houses a half pint of wine is 
usually supplied without extra charge. In the cafes 
and restaurants, between meals and in the evenings, wine 
is constantly drunk, costing only about 19 cents per 
quart. It is a matter of common knowledge that the people 
of Alsace-Lorraine are a careful, industrioiis and parti- 
cularly sober community. The spectacle of a person 
overcome with liquor is so unusual as to excite amusement 
rather than the disgust which is aroused where such 
exhibitions are unhappily familiar. 

The foregoing remarks apply in a lesser degree 
to Baden, where much wine is grown and consumed, 

I am, 

Yours very truly, 



A 




American Vice Consul, 
( in charge ) 3 



28 




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29 



AMERICAN CONSULAR SERVICE. 



American Consulate-general,' 

Sienna, -Austria. May 3rd, 1909, 



Grape Growers of California, 

460 Montgomery Street 

San Francisco, California. 
Dear Sire: 
Replying to your letter of March 20th I beg to stat« that the use 
of light wine is quite general in this part of Austria. So far as'ny 
personal observation extends there is little drunkenness in Vienna, 



Yours truly, 



Consul-general. 



Madrid, Spain, February 5, 1909, 



Grape Growers of California, 

460 Montgomery Street, 

San Francisco, California. 
Dear Sirs: 

The drinking of wine at meals here is universal, 
and like France, Germany and Italy, there is practically 
no drunkenness. 



I am, y 



Respectfully yours, 



*>lzZ^^2z* 



American consul. 



30 




31 



American Consulate. 

Seville, Spain.February 20, 1909. 

Grape Growers of California, 

460 Montgomery Street, f % forwarded 

Ut MAR 10 1909 #J 
San Franc isco, California. y 

Sirs:- 

The extent of the vineyards in the province of Seville 
may be gathered from the fact that they consist of some 15.000 
hectars (one hectar is equal to 2.471 acres) of vines, all of 
the white grape, A. considerable amoxxnt of damage has been 
done by the Philoxera, but this is being rectified with American 
vine-stocks. 

Wine drinking may be considered as a universal habit 
throughout Spain, or certainly Andalusia. 

Drunkenness does not exist on any great scale; on the 
contrary it may be regarded as distinctly limited in its range. 
This may be attributed to the fact that wine is the ordinary 
beverage, instead of spirits and the like, the effects of wine- 
drinking being much less harmful. It may be also remarkod that 
those who drink nothing but wine, oven in the cases of drunkards, 
are long-lived and do not contract those diseases which are 
associated with other forms of alcohol-drinking. 

Trusting that you will find this information of service 
to you, 

I am, Dear Sir, 

Yours very truly, 




American Consul* 



32 




33 



AMERICAN CONSULAR SERVICE. 

Tenerlffe. February 10, 1909. 

Grape Growers of California, 

460 Xontgomery Street, 

San Francisco, California. 
Dear Sirs: 

In reply to yours of the I 4th ultimo, requesting me to 
inform you about wine drinking and other conditions in re-to wine. 

I have the pleasure to give you my personal knowledge and 
observation about the universal drinking of wine in the Canary 
I slandB, during my nine years( although myself being an abstainer ) 
I have no^seen more than a dozen under the influence of wine or 
liquor, all saloons, cafes, resturants and hotels are open Sundays 
and every other day, other business is prohibited on Sundays. ; 

The Canary Islands have been known for many centuaries for 
their excellent wine, in 1679 King Charles II issued a proclamation 
giving the selling price of wine in England, among which i3 mentioned 
Canary Sack, for this wine the highest price was obtained. 

In this country on account of the food not having enough 
substance and the greater part of the inhabitants being "anemicos" 
all the decters recommend wine to be taken with all meals, more e£- 
picially foreigners, the children receive wine with their food of 
course this mixed with water, according to the age of the ohildren, 
I give my own children ages 4 and 6 years every noon meal a quarter 

of a glass of wine mixed with three quarters water, to give them 
blood, and myself although an abstainer, have been ordered at 
present time by my doctor ro drink a glass of wine at every meal 
as ray blood was becoming to thin, and since I have been taking 
same I find a great improvement in my health. 

Hoping these few remarks will be satisfactory to you, 
I am, 

Your * very truly. 




American consul. 



34 




35 



AMERICAN CONSULAR SERVICE. 

Algiers, Algeria, April 15.1909. 

Grape Growers of California, 
460 Montgomery Street, 

San Francisco, California, 

Dear Sir: 

I am receipt of your letter of March £0,1909, and have 
pleasure in adding my testimony to that of your other corres- 
pondents, as to the "beneficial effects from a temperance point 
yiew of the regular consumption of light wine as a "beverage. 

In this colony every one , from the child just weaned, 
drinks wine at every meal, and drunkeness id practicality un- 
known. Of course an exception must "be made for a large port 
like Algiers, hut even here it is quite a rare event to see a 
man the worse for liquor. 

Very truly yours, 

" ' American Consul. 




36 




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MARTIN REGENSBURGER, M.D., President 
MARTIN REGENSBURGER, M.D ., President 

SAN FRANCISCO SAN "ANCISCO 

WALLACE A. BRIGGS, M.D., VICE-PRESIDENT 
SACRAMENTO 

A. C. HART, M.D 

SACRAMENTO 

F. K. AINSWORTH, M.D. 

SAN FRANCISCO 

O. STANSBURY, M.D. 

CHICO 

W. LE MOVNE WILLS, M.D. 

LOS ANGELES 

N. K. FOSTER, M.D., Secretary 

SACRAMENTO 



(Ealifornia 

Mate Boart) of If ealfFj 

£&» ^kc^co, <%*£, ~ H0T..8a... 1?05 , ,90 



Mr. A. Sbarboro, 

460 Montgomery Street, CITY 
My dear Mr Sbarboro: 

In your paper entitled "Wine or 
^ea, That is the Question?", you expressed sentiments which I 
have been advocating for years. If the people of this country 
were educated from babyhood up to drink wine, alcoholism would 
be a rare disease, as has been proven in wine drinking countries. 
It is the forbidden, fruits that tempts. In my experience, in 
families where the wine flows freely, drunkards are the exception, 
whereas many of the offsprings of teetotalers and wine nbhorrers 
who have not tasted alcoholics until they almost have ^rown t-o 
be men become drunkards. It would be interesting to compare the 
statistics of drunkards in wins and beer drinking countries with 
those of England and America* Hoping that yoti will further purBue 
this question and. that I may be able to assist you in an humble way, 
I remain, 

Truly yours, 



yours , a 



38 





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39 
Opinions of Notable Foreign Physicians on Wine 



"Wine is the most commendable of alcoholic beverages. It contains a 
marvelous complexity of useful ingredients that nothing can replace." — 
Dr. Arnould, Professor of Hygiene of the Faculty of Paris. 

"Centuries of experience with whole nations have proved that wine is not 
injurious if taken in moderation." — Dr. Roux. 

"The region of France where we find the people live the longest is Bur- 
gundy. Everybody there is a wine drinker. On the contrary the smallest 
number of -centenarians is in Brittany where they only drink cider and a great 
deal of cider alcohol. In the Medoc, the number of octogenarians exceed the 
figures given by the statistics as an average for all the French people."- 
Dr. Isembart Oven. 

"It is certain that the use of wine gives to different populations a special 
vigor," says Dr. Arnozan, Professor at the Faculty of Medicine at Bordeaux, 
"It has been proved that at the enlistment of soldiers the young men from 
the viticultural districts are better developed, taller, more alert, more supple 
than those from the region where the vine is not cultivated." 

"All physicians who have had the care of consumptives know very well 
that a small glass of good wine is most often a comfort for them, a relief, and 
one of the last tonics they can tolerate. A few have found in wine the begin- 
ning of a cure."-— Dr. Mauriac, Director of the Pasteur Institute, and Member 
of the Academy of Medicine. 

"The usefulness of the albuminoids, acids, and organic salts contained in 
wine cannot be denied."-— Dr. Brouardel, Dean of the Faculty of Medicine of 
Paris. 

"Natural wine drunk in moderation has never been a poison. Moreover, 
it is a beneficial, liquor that stimulates 'gently, raises the working forces and 
sustains them."-— Dr. Motet, Member of the Academy of Medicine. 

"Wine is the most nutritious, valuable and energy-giving beverage. "- 
Dr. Jules Guyot. 

"Those opposed to wine are usually those who know nothing of its actual 
effects. Taken in moderation, according to the mode of life of the different 
individual, it is an important factor in the daily food."-— Dr. Sellier. 

"Modern hygiene would be wrong in opposing the use of wine — I mean 
the sound natural wine."-— Dr. Lancereaux, Member of the Academy of Medicine. 

"Use wine, but do not misuse it. I believe in moderation in all things. 
If good natural wine is used in this way it will be what it has always been— 
a food of the first order and in certain cases a valuable medicine." —Dr. Lere- 
boullet, Secretary of the Frencli Medical Association. 

"The microbe of typhoid fever is killed by pure wine in fifteen. minutes. 
The microbe of cholera succumbs in five minutes."-— Dr. Pick, of the Vienna 
Institute of Hygiene. 

"From whatever standpoint the question of wine is considered the result 
is the same in reference to its hygienic properties. Natural wine is the best 
of all alcoholic beverages." — Dr. Lanier. 

"Useful in good health, wine is still more necessary in sickness and in 
convalescence." — Dr. E. Dubriiel. 

"In the viticultural sections, the workmen use two quarts of wine per 
day. There are no alcoholics among them and diseases of the liver are very 
rare. Many old men are able to work until seventy-five and even eighty 
years." — Dr. Tenedat, of the Academy of Montpelier. 



40 




WESTER UNION 



NIGH 




Form 22S9 



GEORGE W. E. ATKINS. VICE-PRESIDENT 



NEWCOMB CARL-TON. PRESIDENT 



BELVIDERE BROOKS, vice-president 



RECEIVERS No 


TIME FILED 


CHECK 



SEND the following Night Letter, subject to the terms 
on back hereof, which are hereby agreed to. 



New York, Oct. 20, 1914 



A. Sbarboro, Esq., 
San Francisco. 



I am amazed at the possible prohibitory action of California 
•touching the matter of the manufacture, sale and transportation of 
wine. Such action would be a short-sighted contribution to the cause 
of sound and wholesome temperance. 

People are going to drink and they are going to drink some- 
thing that has a measure of stimulus in it, and to let them drink 
light wines is one of the surest means of preventing their drinking 
heavy whiskey. I know that, from having lived in wine producing 
countries, where wine is freely used by old and young and intoxication 
exceedingly rare. 

Tieing a man up too strongly in sumptuary matters means that 
in course of time he will break his bonds and the last estate of that 
man will be worse than the first. 

It is un-American and immoral to dictate to a man what his 
conduct shall be in matters that are not intrinsically evil. 



(Signed) 



C. H. Parkhurst. 



41 




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43 




REV. DR. LYMAN ABBOTT. 



The Rev. Dr. Lyman Abbott, in an 
article published in The Outlook for 
October 22, 1904, said : 

"There is a considerable wine indus- 
try in California. It would, perhaps, 
be greater than it is if Americans were 
still not ensnared by the delusion that 
foreign products are presumptively better 
than home products. We went into one 
of the wineries, and even if I could 
remember the figures, I should be afraid 
to report how many were the wine-casks 
among which our conductor lead us. 
Some of them were so big that the cask 
furnished a quite adequate space for 
dancing; I believe, though of that I am 
not quite sure, a quadrille had been 
danced upon one. From the best infor- 
mation I could obtain by inquiries in 
different quarters, I could not learn that 
the wine trade of California had done 
anything to promote intemperance; in 
fact, most of my informants were of the 
opinion that its effect had been in the other direction; certainly the signs of 
drinking and drunkenness in San Francisco were less than they were in New 
York, as they are less in New York than they are in London. A little of the 
wine made in California comes East and is sold as California wine; some of it 
goes across the sea and is sold abroad as American wines. I do not know 
why it is, but in American hotels and restaurants, American wines are made 
little of and often it is impossible to get those of the best brand ; but when two 
or three years ago I was in southern England, I found in almost every English 
hotel American wines advertised as a specialty; evidently they were popular 
and in demand. * * * Personally, I have entire respect for the total abstainer 
who really does abstain, and also respect for the one who believes that it is 
legitimate to use wine in moderation upon the dinner table ; but I find it very 
difficult to maintain respect for the total abstainer who banishes wine from the 
dinner table and then drinks it out of a bottle from the closet between meals 
and calls it medicine. About such a one there appears to me a rather serious 
deficiency, which it is charitable to hope is intellectual rather than moral. 
Such imbibers are often entirely honest, but they are easily deluded." 

Bishop Moreland, of California, says: "A false notion is that the abuse 
of wine should prohibit the use of it. Apply this argument to other things. 
Many men use horses for gambling purposes, and thousands of men are ruined 
by betting at the races. Shall we then abandon horses altogether and take to 
the bicycle? But many overdo the wheel, and suffer from curvature of the 
spine and the bicycle heart. Shall we, then, prohibit the bicycle? Some 
people are injured by drinking coffee. Must all the world then give up its 
morning cup? It never helps any cause to raise false issues about it or defend 
it with unsound arguments." 

Henry Ward Beecher once remarked : "If you say to me that I ought not 
to drink, perhaps I would agree with you; but if you tell me I must not drink, 
I will drink, because I have a natural right to do so — to drink what I please." 



44 




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45 



Eminent Clergymen Who Believe in True Temperance 




CARDINAL GIBBONS. 

(Head of the Roman Catholic Church in the 
United States.) 



Cardinal Gibbons, of Baltimore, 
said : "I have never been able to con- 
vince myself that what we call total 
abstinence is essential to morality. The 
moderate and occasional use of alcoholic 
liquors is not to be condemned. In 
countries like France and Italy, where 
the people as a rule drink wine, no 
serious harm results from the practice. 

' You cannot legislate men into the 
performance of good and righteous deeds. 
If we are to improve the morality of 
our city and make our citizens more 
temperate let the virtue of temperance 
be proclaimed in the churches ; above all 
let it be enforced in the family, that 
parents, both by word and example, may 
inculcate their children with temporal 
and spiritual blessings which spring from 
a life of temperance and sobriety." 

The Rt. Rev. Mgr. Franz Goller, 
one of the first priests to be raised to 
the rank of Papal Private Chamberlain 
by the present Pontiff, declares that 
Pope Pius X. is not in sympathy with the prohibition idea. He says: 

"The Pope certainly does believe in temperance, that is, moderation 
in all things, but not absolute prohibition. That is not the spirit of freedom, 
but of autocratic government. The Holy Father himself takes a glass of 
wine, and believes that men should be allowed to use their own judgment in 
what they should eat and what they should drink, and not have other men 
decide such matters for them." 

Rev. Dr. Cyrus Townsend Brady, Rector of St. George's Episcopal 
Church, of Kansas City, Mo., in a recent open letter dated May 13, 1909, 
remarks : 

' ' I am not one of those prepared to say that it is a crime to drink a glass of 
wine or a glass of beer, or that there are not circumstances and conditions 
when a drink of whiskey is proper. Spirituous liquor has a right use. It 
is the abuse that is to be condemned not the use. In saying this I am quite 
aware that the earnest, but misguided so-called temperance advocates will 
immediately class me with the drunkard and defenders of low, immoral 
and illegal saloon, and as it has always been the case some will go so far as to 
say to me, as they have said to Mr. Short, that we take our position for what 
we can get out of it directly or indirectly. I shall not dignify any such charges 
by any disclaimer nor shall I in turn resort to the policy or practice of personal 
abuse. 

"The Master whom I serve made drink and offered to others wine — fer- 
mented wine. He ordained its use in the most solemn sacrament of the 
church. He did this in the evening before he died, when he knew he was going 
to die, so that he did it in the most solemn moment of his life. His practice, 
his injunctions and his example are entirely satisfactory to me, personally." 



46 




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49 



"The Canteen Should Be Restored/' Say Well-known 

Army Men 



Major-General J. Franklin Bell has written as follows: 

"When the canteen was in operation there were fewer desertions, fewer 
fines imposed by sentence of court-martial, less alcoholism, and less disease 
than prior to its establishment. I am satisfied that a carefu consideration 
of the whole subject will be convincing evidence that the abolition of the 
canteen has resulted in injury to the service." 

Major-General Frederick D. Grant says: 

"While I deplore the sale of liquor, always, I believe its sale under re- 
strictions and complete control is a lesser evil than its sale in the low saloons 
and vile dens of vice which have surrounded Army Posts since the canteen 
was abolished. The canteen in the Army was the soldier's club, and their 
resort for social intercourse and innocent amusements. Under careful re- 
strictions beer and light wines could be obtained, but were never sold to one 
who showed the least effect of having taken too much. These canteens 
were managed by the company officers, commissioned and non-commissioned, 
and were always conducted in the interests of the soldiers, who regarded 
them as their clubs in which they took pride, appreciating their privileges. 
Upon the abolition of the canteen, which the soldiers resented, they sought 
social amusements and diversions in the vile dens and groggeries outside the 
military reservations, which dens increased rapidly in number. Many of 
the keepers of these saloons near Military Posts are, of course, people of 
the lowest order and cater to every form of vice, dispensing the cheapest, 
strongest and vilest of drinks, and resorting to every method to induce soldiers 
to drink so long as they have money to spend. As a result of all this, the sol- 
diers frequently remain absent and become deserters. The Judge-Advocate 
of the Department states that a certain proprietor's sales of whiskey in a saloon 
near the Presidio, San Francisco, increased in igoz fourfold, being the year 
after the passage of the anti-canteen law, and this in face of the fact that the 
number of saloons near this Military Post had more than doubled during that 
year. This is one of thousands of such illustrations brought to my notice of 
the distressing results of the sale of bad liquor in saloons surrounding Army 
Posts since the canteen in the Army was abolished. In one of the largest 
Divisions of the Army, inquiry was made as to the ten chief causes of desertion 
and the unanimous reports of Commanding Officers and First Sergeants of 
Batteries, Troops and Companies, was that the lack of the canteen and the 
resultant troubles in dives surrounding posts, was one of the chief causes of 
desertion in the Army. Since the year 1807 the increase of trials by General 
Court-Martial was from 64 per 1,000 men to 71, and by Inferior Court-Martial 
from S77 per 1,000 men to 716 per 1,000 men. Though a total abstainer I am 
an advocate of the canteen in the army until the time comes when the civil 
authorities abolish these dens near Military Reservations kept by vicious 
persons, who now tempt the soldiers of our Army to their destruction." 

Major-General A. W. Greely says: 

"It is beyond reasonable doubt that the establishment of the canteen 
decreased drunkenness in the Army, and that its elimination has largely 
increased dissipation among enlisted men. Without exception, the company 
officers who have been habitually questioned on the subject, state that the 
restoration of the canteen would morally and physically benefit the Army." 



50 




51 




tlniteft ;§tati>i5 (fttrrait (Ifourt 
of Appeals, 

Ninth JDnDirial QTirruit. 

JJudgpa* (L'ljamln-rs, 
'San jh'anrisca, (fnlifurnia. 



JUDGE W. W. MORROW 



Aug. 24, 1908 



A. Sbarboro Esq., 

460 Montgomery Street, 
San Francisco, Cal. 

My dear Mr Sbarboro: 

I approve oi your campaign against intemper- 
ance. The tidal wave of prohibition now sweeping 
over the land has been caused by the vice of intem- 
perance producing results which I know you appre- 
ciate and deplore. The evils of intemperance are 
largely attributable to the saloon "where strong 
drink rages" and spreads its debasing influence 
over the community- Wine may, of course, be had 
in the saloon, but is not the cause of the intem- 
peranco and is not the attraction which makes the 
saloon the rendezvous of vice. The use of light 
table wine at meals has been found bv long ex- 
perience to promote health and sobriety and pre- 
vent ill health and drunkenness. 2 am therefore 
of the opinion that it should be encouraged rathe; 
than Prohibited* 

Very truly yours, 



52 




PROF. HUGO MUNSTERBERG 
(Of Harvard University.) 



Professor Hugo Munsterberg, of 
Harvard University, in an article in 
McClure's Magazine for August, 1908, 
entitled ' ' Prohibition and Social Psychol- 
ogy," says: 

"Truly the German, the Frenchman, 
the Italian who enjoys his glass of light 
wine and then wanders joyful and elated 
to the masterpieces of the opera, serves 
humanity better than the New Englander 
who drinks his ice-water and sits satisfied 
at the vaudeville show, world-far from 
real art. Better America inspired than 
America sober. * * * A sys- 
tematic education in self-control must 
set in; the drunkard must not be 
tolerated under any circumstances. 
Above all, the social habits in the sphere 
of drinking must be entirely reshaped. 
They belong to a period where the 
Puritan spirit considered beer and wine 
as sinful and relegated them to regions 
hidden from decent eyes * * * But 
if those relics of a narrow time disappear 
and customs grow which spread the spirit of geniality and friendly social 
intercourse over the foaming cup, the spell will be broken. Instead of be- 
ing tyrannized over by short-sighted fanatics on the one side and corrupt 
saloon-keepers on the other, the nation will proceed with unanimous sympathy 
of the best citizens to firm temperance laws which the sound instinct of the 
masses will really respect." 

Professor G. Grazzi-Soncini, Director of the Royal School of Viticulture, 
Alba, Italy, in his book on "Wine" says: 

"Everyone should know that wine, drunk in moderation or with tem- 
perance, favors and augments the secretion of the gastric juices and so aids 
digestion; it excites the imagination, awakens the memory, dispels care, 
restores the physical force and renders the movements of the body active and 
vigorous. A proof of this, if one is needed, is furnished by the fact cited 
by all writers of hygiene, that if in the war of 1870-71 the German army 
was able to sustain the fatigues of the campaign and sieges, always remaining 
in good health, it was because they were invading and conquering a wine- 
producing country.' ' 

Arthur Brisbane, the eminent writer, whose articles are read by millions 
of people throughout the United States every day, declares that prohibition 
is not feasible. In the Nashville, Tenn., American, he is quoted as having said : 
'You cannot ask the man leading his normal life, taking his normal 
dinner, and his glass of beer or pint of claret, to change his life on account 
of the unfortunate man who cannot do that without becoming a maniac 
and going to excess. In Paris, where I lived, every servant you engaged 
had so much money and one liter of red wine, and had it as a matter of course, 
and a drunken servant in Paris would be just as much of a curiosity as a 
five-legged calf in Wisconsin. I was at school in Paris for four years and I 
was one day in Topeka, Kansas, under prohibition, and I saw more drunks 
in Topeka in one day than I saw in Paris. It happened to be a good day for 
drunkards; they were celebrating; some young men were home from college." 




53 



HON. WM. R. WHEELER. 
(Assistant Secretary of the Department of Commerce and Labor. 1 



WILLIAM P DILLINGHAM U S S CHAIRMAN 
HENRY CABOT LODGE. U S S ASBURYC. LATIMER. U S.S.. 
BENJAMIN F HOWELL. M.C WILLIAMS BENNET. M.C.. 

JOHN L BURNETT M C CHARLES P. NEILL 

JEREMIAH W JENKS. WILLIAM R WHEELER 

SECRETARIES 
M. E CRANE 
W W HUSBAND. 
C S. ATKINSON 



Si?e Jlmmtgrattntt (EnmmtHBtott 
EJaBLtjingtott, B. (£. 

Alpine, Cal., Hay 12, 1900. 



Mr. A-. Sbarboro> 

Italian-American Bank, San Francisco. 
My dear Mr. Sbarboro: 

I am particularly grateful to you for having 
enclosed your very able article on the subject of "True Temperance" 
upon which I had already road so many favorable comments. I well 
recall you request that while in Italy, I make particular effort 
to spy out drunken men* I am glad to state that, much to my 
strrprise, during the entire month which I spent there I did not see 
one drunken man, notwithstanding the fact th$t wine is the national 
beverage and universally consumed. This confirmed the opinion 
previous^ coneeiyed that Italy is, in truth, a tereporar.ee country. 
I itfyself am a strong believer in, and practitioner of, temperance, 
but not prohibition. The great trouble with many well meaning 
people in our country is that they do not discriminate between the 
two. I assure you, my dear Jfr. Sbarboro, that you shall at all 
times have my co-operation in your good work of preaching "the 
£os pel of the grape." 



Very sincerely yours, 



54 




55 



Superiority of American Wines 



The selection of one's wines is a very important matter and yet a very 
simple one, if you are honest with yourself, put your prejudices aside, refuse 
to make yourself the slave of fashion, come out with manly independence 
and, irrespective of name, cork, brand or price, select what is pure and what 
pleases your palate. 

The old impression which the importers still try to hold up, that foreign 
wines are superior to American wines, is no longer based on fact. Today 
California produces just as fine wines and when the demand will justify, 
we can manufacture just as large quantities as any other country in the 
world. We have in the United States, especially in California, the right 
climate, the proper soil, the choicest varieties of grapes, the best skill and 
the most intelligent labor in the world, and it stands to reason that our wine 
makers can and do now produce wines which in purity and quality are in 
every way equal to the imported kind. 

Fifty years ago Europe enjoyed a monopoly, not only in the production 
of the finest wines, but of oranges, lemons, limes, citron, prunes, figs, olives, 
dates and many other fruits. Today conditions are changed. California has 
surpassed Europe. Hundreds of thousands of acres have been laid out in 
orchards and vineyards in California, and every American knows that our 
fruits served on the table of every city in the United States and in Europe, 
are unsurpassed. Therefore, if we can produce the very best quality of fruit, 
there is no good reason why our grapes should not produce the best wine and 
be on a par with our citrus fruits or our peaches, apricots, cherries, apples, 
pears, melons and berries. 

One of the best proofs of the superiority of American wines is the test 
they stood at the St. Louis World's Exposition in 1903, when they were placed 
in competition with the best from every great grape-growing and wine- 
producing nation in the world. Out of thirty odd entries of wines, California 
alone was awarded three grand prizes and nineteen gold medals. In pro- 
portion to our entries, California received more prizes for its wines, brandies, 
vermouth and champagne than any other exhibitor at home or abroad. 
The wine jury was comprised of twenty-one members, of which seventeen 
were foreigners. The latter included seven experts from France, four from 
Germany, and some from Italy, Chili, Japan and Canada. This distinguished 
jury, as competent and impartial, perhaps, as the world could supply, ac- 
knowledged the merits of our wines and rewarded our wine makers accord- 
ingly. The importance of their decision may be understood when it is realized 
that it took ninety-five points to win a grand prize, and to secure a gold 
medal, the product had to score an average of ninety points. 

Even at expositions in the great wine producing centers of Europe we 
have been able to win recognition. Gold medals were awarded California 
wines at Paris, France, in 1899; at Genoa, Italy, in 1892; at Lyons, France, 
1894; at Bordeaux, France, in 1895; at Turin, Italy, in 1898; and at the 
Paris World's Exposition, in 1900, when our wines carried off four gold medals, 
nine silver medals and nine bronze medals, notwithstanding that the choicest 
qualities were not permitted to compete for prizes because, as the French- 



56 




57 



men claimed, the label bore the names of French districts, such as California 
Burgundy, Sauterne, etc. 

But the greatest victory of all was achieved at the International Exposi- 
tion of Turin, in 191 1, when the Golden State champagne produced in Asti, by 
the Italian Swiss Colony, actually received the grand prix, the highest award 
at the disposal of the fifteen jurors entirely composed of connoisseurs of wine 
from the wine countries of Europe. 

The grand prix is an award made only when the article exhibited is per- 
fect and reaches one hundred points. This achievement of California does 
not mean that our wines and champagne were better than any other exhibited 
in which it came in competition, but that it was just as good as the best, other- 
wise the grand prix would not have been awarded to it. 

It was after the conferring of this honor to California champagne that 
Le Petit Journal, which had never deigned to criticise California wines, at 
this time published the following article: 

"Oh! those Calif ornians, because they have an unlimited amount of 
gold, believe they can produce everything to the same perfection as is pro- 
duced or grown in France. It is true that California has the same sun and 
climate of France. It is also a fact that by bridging the Atlantic Ocean with 
gold, the Californians have succeeded in bringing to that country one of 
our best champagne makers; but alas, they forget that they have not got the 
magic soil of France, and that notwithstanding all their money they could 
hardly set a price on it, and if they could, it could not be possible to trans- 
port it to their Golden State, and therefore their wines and champagne are 
only fit for German troopers." 

To which I answered: 

"We appreciate, Le Petit Journal, what you say that California has the 
same sun and climate of France, which is correct. It is also true that whilst 
we have not 'bridged the ocean with gold,' we have paid a good round sum 
in order to procure one of your best and long experienced champagne makers 
to come to California to make champagne for us; but as to the magic soil 
of France, permit me to call your attention to the fact that some years ago 
California imported annually many thousands of tons of your delicious French 
prunes. In due time, we also imported some of your prune trees, which we 
set out in the fertile soil of California and what has been the result? You 
know as well as I do that for the past several years we have turned the tables 
on you and are shipping to you in France annually thousands of tons of our 
delicious California prunes which your dames de Paris appreciate more and 
pay a higher price for the same than for your own native prunes. 

"Now, if we have turned the tables in the question of prunes, and many 
other varieties of fruit which we are yearly shipping to France and all parts 
of Europe, the time may come, and no man knows how soon, when we will 
be able to turn the table also with our wines and champagne and furnish 
the people of France, as we are now sending to most all other countries of 
Europe, our delicious wines, grown and made in the sunny climate of Cali- 
fornia." 

One of the greatest drawbacks to the consumption of American wine 
is the ignorance of the people of the United States as to its superior quality. 
The recently published fourth edition of Baedeker's United States Guide 
Book calls attention to the fact that American wines are excellent, but de- 
clares that it is almost impossible for travelers to obtain them at hotels. 
It adds that "travelers would perform a real service if they would ask for 



58 




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W 

S 
« 
o 

In 

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59 



them on all occasions, and express surprise when they are not forthcoming." 
Baedeker's Guide Book, well-known all over the world, will have performed 
a genuine service if it succeeds in making Americans realize that their wines 
are good, and it is not unlikely that its advice may have some such result. 
As the San Francisco Chronicle aptly remarks, "There are plenty of our 
countrymen who have still to learn that quality is not imparted to wine by 
a foreign label, and that our best vintages in the estimation of foreigners 
acquainted with them compare favorably with the best foreign wines." 

Travelers who have visited the United States, and even foreigners who 
have tasted them abroad, have been surprised at the excellent quality of 
our wines, and they have not been backward in expressing their approval. 
The Hon. D. E. McKinlay, who represents California in Congress, relates 
the following unconscious compliment paid to California wines by the late 
Count Waldersee, a connoisseur of wines, and a man who had tasted the best 
in the German Court and in every section of the world: "During the time of 
the 'Boxer Rebellion' when the Allied Forces had established themselves 
in Peking, Mr. Squires, who was the Secretary of the American Legation, 
gave a dinner at which a number of the foreign officers were present and 
among them was Count Waldersee, leader of the German contingent, and 
nominal Commander of the Allied Forces. Owing to the trouble and chaos 
existing in the country, Mr. Squires' stock of wine had run low and the Euro- 
pean brands were exhausted, but he happened to have a few cases of Cali- 
fornia claret and white wine on hand. He supplied these to the guests and 
the dinner seemed to pass off pleasantly. Shortly after, Count Waldersee 
visited him again and remained for dinner. By that time Mr. Squires had 
replenished his stock of European wines, which were served to the Count. 
He drank a little of the European brand, and then, turning to Mr. Squires, 
said: 'Mr. Squires, I wish you would give me some of that fine wine you served 
me on my last visit to you,' and Mr. Squires said he was compelled to put 
aside the European brands and send to his cellar for California wines." 

Some time ago the King of Italy decided that at state dinners nothing 
but Italian wines (including, of course, champagne) should be served at 
table. Emperor William, of Germany, also prohibits the use of any but 
German wines at Court functions. 

Why, therefore, should we not use American wines in the home, on 
festive occasions and at public functions? 



60 




61 



State Legislature Encourages Viticultural 

Industry 

Senate Concurrent Resolution No. 16, zvhich was unanimously 

passed by both houses of the State Legislature on March 20, 

1909, reads as follows: 

Whereas, The State of California is now becoming pre- 
eminently a grape growing state, where wine can be produced 
as cheaply, of as fine quality, and in as large quantities, as 
in any country in the world; and, 

Whereas, There are at the present time over 250,000 acres 
of land in the State of California devoted to the viticultural 
industry, representing an investment of over one hundred 
millions of dollars; and, 

Whereas, A very desirable class of people are coming into 
this state and taking up the improvement of vast areas of land 
which have heretofore been non-productive and of little value, 
planting vineyards on land generally unsuited for any other 
purpose, and hoping to find a market for their grapes, for table 
consumption, for the making of raisins, and for the manufacture 
of wines. Now therefore be it 

Resolved, by the Senate of the State of California, the Assembly 
concurring, That we strongly recommend the encouragement of 
the viticultural industry in this state and we favor the enactment 
of legislation, either by the federal government or by the state 
legislature, or the passage of regulations or ordinances by any 
of the counties, cities or towns of the state, that would foster 
this most important industry, which is designed, if properly 
encouraged and cared for, to be one of the greatest industries 
of the state. 



62 



World's Largest Wine Producers in 1908 



France 1,331,995,000 gallons 

Italy 1,064,800,000 



Spain 

Algeria 

Austria 

Hungary. . . . 

Portugal 

Bulgaria 

Russia 

Chili 

Germany. . . . 
United States 



473,000,000 

171,682,000 

136,400,000 

121,000,000 

. 85,800,000 

63,800,000 

61,600,000 

52,800,000 

50,600,000 

50,000,000 

By these figures we see that France and Italy, with a population of 
about eighty million people, produce nearly three billion gallons of wine per 
annum, which has an approximate value of six hundred million dollars. 

Now, as a matter of fact, the State of California (which is one-third 
larger than the Kingdom of Italy), where the true wine grape grows to per- 
fection, and a few other states of the Union could produce just as many grapes 
and make as much fine wine as the two principal grape-producing countries 
of the world. 

COMPARATIVE CONSUMPTION OF WINE AND SPIRITS PER ANNUM 



France 

Italy 

Switzerland 

South Australia . 
German Empire 
United States . . . 
United Kingdom 



GALLONS 
WINE PER CAPITA 


GALLONS 
SPIRITS PER CAPITA 


33.9 


1.37 


18.5 


.29 


9.5 


1.01 


5.8 


.47 


1.61 


1.43 


.35 


1.63 


.28 


.91 



We regret that we are unable to secure statistics showing the proportion 
of drunkenness in the countries where wine is consumed in large quantities 
in preference to spirituous liquors. The foregoing figures show that the 
United States uses more strong liquors than any of the other nations men- 
tioned above, and it is not surprising, therefore, that according to the report 
on the physiological aspects of the liquor problem, made by the Committee 
of Fifty, published in 1903, it was estimated that five per cent of our male 
population is affected with drunkenness. 

The same conditions obtain in our army. According to the official 
report of Dr. O'Reilly, Surgeon-General of the United States army, for the 



63 



fiscal year ending June 30, 1906 since the abolishment of the canteen, thirty 
soldiers to the thousand have been treated at military hospitals annually 
for alcoholism, while in the armies and navies of Europe, where every soldier 
and sailor is given a ration of wine at their meals, the rate of treatment for 
alcoholism is only one-eighth of one man per thousand, which is equivalent 
to 240 in America to 1 in the wine drinking countries. 

We hope that these important statistics will convince the American 
people of the beneficial effects of wine in contributing to the sobriety of the 
grape growing countries, and that hereafter this healthy temperance beverage 
will be universally used, in which event, instead of being the twelfth grape 
.growing nation of the world, we will be at the head of the lisr, for we have 
the soil, the climate, and the skill that will enable us to take first place. 




64 





029 827 257 A 




